Every publicly listed company publishes three financial statements every quarter. Together they give you a complete picture of what a business earns, what it owns, and how cash flows through it. Most investors only look at the income statement's headline numbers. The ones who actually understand all three gain a significant informational edge over those who don't.
The balance sheet must always balance: Assets = Liabilities + Equity. It's a snapshot of the company's financial position at a single moment. Key things to look for:
The cash flow statement corrects accounting's biggest flaw: accrual accounting lets companies recognise revenue before cash arrives and defer expenses. The cash flow statement shows what actually moved. Three sections:
Free cash flow = Operating cash flow − Capex. This is the real money a company generates that can be used for dividends, buybacks, debt repayment, or acquisitions. Companies that show net income but consistently negative free cash flow are burning cash despite appearing profitable on paper.
Earnings quality — the manipulation tell: when net income grows but operating cash flow is flat or declining, something is wrong. Common methods: aggressive revenue recognition (booking sales before delivery), channel stuffing (pushing inventory to distributors to inflate revenue), capitalising ordinary expenses to reduce reported costs. Always compare net income to operating cash flow. A ratio of OCF/Net Income consistently below 0.8 warrants investigation.
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